Here’s some initial feedback from the sixteen reviews (and five star rating) Avogadro Corp received on Amazon:

• “A terrific, and stunningly believable, account of how the first sentient artificial intelligence might accidently arise”
• “An alarming and jaw-dropping tale about how something as innocuous as email can subvert an entire organization.”
• “HAL, the self aware CPU from 2001: a Space Odyssey, is a kitten compared to ELOPe.”
• “I am officially freaked out. The plot was realistic enough to scare the pants off me.”
• “This is a highly entertaining, gripping, thought inspiring book. Don’t start without the time to finish — it won’t let you go.”
• “As a fan of Charles Stross and William Gibson, I was delighted to read Avogadro Corp.”
• “This book does a great job of exploring where our dependence on technology could take us.”

J.Weiss wrote:

William Hertling sets “Avogadro Corp” in modern day Portland, Oregon. Avogadro Corp is a thinly veiled fictional Google, with AvoMail as key aspect of the story. While “Avogadro Corp” is the first in a series of three (so far), it easily stands alone as a terrific, and stunningly believable, account of how the first sentient artificial intelligence might accidently arise. In a man vs. machine conflict, our protagonist David Ryan, as a contemporary Dr. Frankenstein, battles to destroy the thing he creates. A majority of the characters are well-developed and distinct; the ones that are a bit one-dimensional are minor characters. The pace of the book is quite fast with only a few tangential story arcs to mentally maintain. In fact, I made the “mistake” of starting the book at bedtime; I was finished by lunch the next day. I simply could not put it down.

David Ryan, a software engineer at Avogadro Corp, is working on a recommendation engine for their flagship product, AvoMail. The recommendation engine, Email Language Optimization Program (ELOPe), is designed to provide suggestions for better wording for your outgoing emails so that the recipient is more receptive. When the project is in jeopardy of being cancelled, David inserts a hidden self-preservation directive into ELOPe and allows it to autonomously rewrite outgoing emails related to the project. Once ELOPe begins redirecting corporate funds and arming itself in offshore floating data centers, David and coworker Mike set about trying to take down ELOPe with the help of I-trust-paper-not-computers internal auditor Gene.

One aspect of Hertling’s novel that I found intriguing was that by never revealing the internal motivation of ELOPe, you too are brought on this journey of how to destroy the “ghost in the machine.” Also, as a resident of Portland, I enjoyed that the book was set here and incorporates its coffee culture.

Buy your copy of Avogadro Corp today!

Avogadro Corp is the story of what happens when a computer scientist, desperate to save his project from cancellation, accidentally creates an artificial intelligence. At first thrilled when the project is allocated extra servers, programmers, and money, his initial excitement turns to fear as he realizes that there are no limits to the manipulations the machine will make. People go missing, corporate funds get rerouted, and suddenly data centers are surrounded by armed military drones.

Fans of Cory Doctorow and Charles Stross will appreciate this near-term look at the technological singularity.

Print versions will be available at Amazon and Barnes and Noble starting in December, 2011.